The Book
Where Is Your Why?
A Formula of Building Blocks to Attain Success
This book gives you a framework for success: for thinking about it through various lenses, from success in the year ahead to success over a lifetime. D.A. Abrams shares his proven formula that combines Foundation, Personal Values, 40 Precepts, and a Personal Plan of Attack into a comprehensive system for achieving meaningful success.
Available Formats
Choose the format that works best for you
The Where Is Your Why? Workbook
Reading the book shows you the framework. The Workbook is where you build it. It walks you through the six pillars, the values, and the precepts one prompt at a time, until your WHY is on paper and your Personal Plan of Attack is real.
Take the free assessment first, then work the Workbook. Finishing it is the natural moment to step up into WHY-OS and run your WHY as a system.
Get the Workbook on Amazon
Already done? Upgrade into WHY-OS
What's Inside
Four comprehensive sections that build upon each other to create your personal formula for success.
The Foundation
Family & Close Friends
Health & Wellness
Financial Fitness & Flexibility
Intellectual Curiosity
Community Service & Engagement
Faith-God-Spirituality
Personal Values
Accountability
Character & Integrity
Competitive Spirit
Courage & Boldness
Creativity & Innovation
Empathy
Humility
Inclusiveness
Loyalty
Teamwork & Collaboration
The 40 Precepts
Action Begins with Desire
Dream Big
Good Habits
Persistence & Perseverance
SMART Goals
Leverage Mastermind Groups
Personal Branding
...and 33 more
Your Personal Plan of Attack
Define Your Why
Mission & Vision
SMART Goals Framework
Measurement & Evaluation
Pivot Strategies
Also by D.A. Abrams
Make it Happen: 12 Steps to Reimagining Success
The Inclusion Solution: My Big Six Formula for Success
New-School Leadership: Making a Difference in the 21st Century
Diversity & Inclusion: The Big Six Formula for Success
Association Management Excellence