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By D.A. Abrams

Where Is Your Why?

A Formula of Building Blocks to Attain Success

Foundation + Personal Values + Precepts + Personal Plan of Attack = SUCCESS. Discover the proven framework used by leaders and executives to define, plan, and achieve meaningful success in every area of life.

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Foundation Pillars

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Success Precepts

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Core Values

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Books Published

The Framework

The Formula for Success

A systematic, proven approach that transforms how you think about and achieve success in every area of life.

The Foundation+
Personal Values+
40 Precepts+
Plan of Attack
=SUCCESS

Family & Close Friends

Health & Wellness

Financial Fitness

Intellectual Curiosity

Community Service

Faith & Spirituality

D.A. Abrams, author and C-Suite Executive

About the Author

D.A. Abrams

David Anthony (D.A.) Abrams is a C-Suite Executive, Certified Association Executive (CAE), Board Director, entrepreneur, author, and speaker. He is the founder of Wingdale Harbors, Diversity & Inclusion Advisory Group, and multiple ventures.

With decades of experience as a Chief Operating Officer, Managing Director, and Chief Diversity & Inclusion Officer at organizations including the USTA and CFP Board Center for Financial Planning, D.A. has developed a proven formula for personal and professional success that has transformed countless lives.

C-Suite Executive & Certified Association Executive (CAE)

Author of 6 bestselling leadership books

Former CDO at United States Tennis Association

Advance Praise

What Leaders Are Saying

Where is Your Why? unpacks the reasoning behind D.A. Abrams's well-reasoned and inspiring "Formula" for success.

Katrina M. Adams

Former Chairman & President, USTA

This book is truly a breath of fresh professional air. The strategies are not thirty-thousand-feet theory but built on personal experience.

Michael A. Gonzales

Principal, NE&E DEI Consulting

D.A. gives you the 'big picture' of what it takes to have real success that sustains. Build a strong foundation first.

Fabian J. De Rozario

CEO, GlobalConnect Consulting LP

New — Self-Paced Workshop

WHY Discovery Workshop

A 4-week self-paced journey to uncover your purpose using the 6 Building Blocks. Includes video modules, a 60+ page workbook, and your Personal Plan of Attack.

Learn More — $197 One-time · Lifetime access
6 video modules covering every Building Block
60+ page WHY Discovery Workbook
Personal Plan of Attack builder
$200 credit toward Inner Circle membership

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